The Retailer: fashion

fashion - Saturday, December 05, 2015

Local Designers in Edmonton are Building Success

1. WORKHALL Studios www.workhallstudio.com Workhall Studios was founded with the mission of artistry over commercialism. Work ha...

THE TRUE COST

The True Cost is a feature length documentary film that explores the impact of fashion on people and the planet I encourage you to take an hour out of your busy day to gain a new perspective on where your clothing comes from and at what cost.

Now Available on Netflix.

THE NEXT BLACK

The Next Black is a documentary about the future of fashion and the innovative solutions being created to make the fashion industry more sustainable.

The film emphasizes how clothing has transformed from consumption of essential items of clothing designed to last, to the purchase of multiple garments, bought cheaply and replaced frequently. Furthermore, the fashion industry has begun to mimic the food industry, where fashion goods are now being marketed as perishable goods.

The film suggests that the effects of Fast Fashion is a response to the overwhelming demand by customers for fashionable clothing at low prices.

Click below to watch the The Next Black documentary now.

IRIS

A documentary about one of fashion's most influential icons, Iris Apfel from one of the most legendary documentary filmmakers, Albert Maysles.

The film is characterized by non- other than her flamboyant outfits and quick-witty banter. This is more than just a fashion film, it is a story about creativity and how, regardless of age, one can continue to be a soaring free spirit. Although she looks like nothing more than a fashion maven, throughout the film we see how her middle-class upbringing, values and work ethic upbringing made her the women she is today.

"I feel lucky to be working, If you're lucky enough to do something you love, everything else follows." - Iris Apfel

View IRIS trailer below.

Fresh Dressed

Fresh Dressed chronicles the history of Hip-Hop and B-boying. The film emphasizes urban fashion and the rise from southern cotton plantation camps to the South Bronx gangs of the 1970's, to corporate America and everywhere in-between.

The documentary is directed by Sacha Jenkins and supported by in-depth interviews by individuals critical to the evolution of a way of life - an urban lifestyle. The cast includes Damon Dash, Daymond John, Nas, Pharrell Williams, and Kanye West.

You can rent now on Vimeo for $6.99US.

Dior and I

A sneak peak into the workings of the Christian Dior fashion house and behind-the-scenes look at the creation of Raf Simons' first haute couture collection as a true artisan. The film is a colourful homage to the seamstresses who serve to create Simons' vision. This film has been noted as one of the best fashion films of all time.

fashion - Monday, November 23, 2015

The Best Fashion Films of 2015

1. THE TRUE COST The True Cost is a feature length documentary film that explores the impact of fashion on people and the ...

In the excerpt, Sociology of Fashion: Order and Change by P. Asper touched on three important aspects of today’s fashion industry: How fashion is its own study, Sociology theories used to understand fashion and How fashion has been fostered in global economies.

Aspers defines fashion as a completely separate concept from “fad, innovation, style and trend.”

1.That fashion differs from fads because fads appear to be random and impossible to predict, whereas fashion is related to previous fashions.
2. Fashion is limited in their diffusion because they are driven by distinction, fads are not restricted by the number of people following because individuals are not distinguishing themselves.
3. Innovation is different as it alters social practices in a deeper way and has longer-lasting effects, while fashion does not imply improvement.
4. Fashion differs in style, “as style can constitute a lasting cultural reference that can be subjected to fashions but is not fashion in itself.”
5. A trend is a direction in which fashion may be headed, however, the key difference is the degree of generality: "Fashions are less general than trends.”

This newly defined definition of fashion is important to understand as it defines fashion as neither affected or deterred by these other factors. He states that fashion in itself is separate concept and must be looked at from a sociological perspective and less on the dress and clothing aspects of the field.

The first sociology theory of fashion is the “trickle-down theory” by theories Mandeville, who held a positive view of fashion and luxury in which he saw key drivers of prosperity. The trickle-down theory, was called by Blumer, who developed his own collective selection theory in which the movement of fashion came first, followed by distinction and imitation fashion of social classes. Although the focus of fashion has historically been on clothing and dress as a valuable setting in which to see fashions change.

Many new emerging fashion studies, also known as fashionology that focus on interdisciplinary angles. The editor of Organization Studies, wrote that “fashion may be the key to comprehending many puzzling developments in and among organizations." Asper argues, “the evolution of fashion research towards interdisciplinary, which seems to be major trend, [shows] the role of sociology in this moving of alchemic context."

Arpers suggests that sociologists would gain from using more developed theories of fashion, in explaining many of the complex changes in the world. This is important because by understanding fashion from a sociological perspective, sociologists can better be understanding the fields in which fashion affects including: “painting, sculpture, music, drama, architecture, dancing, and household decoration." The sociological elements Aspers touched on included the concept of imitating others.

According to theorist Simmel, we decrease our own psychological tensions because we can thereby belong to a group. He argued that gender identification is at least partially made through fashion and defined important conditions needed for fashion to exist. These included: people must have chance to make choices, relatively unfettered from laws; and they must be economically capable to act. Exploring the notion that fashion is an essentially urban phenomenon, scholars have looked at how cities are shaped by fashion and examination of emerging urban centres beyond the traditional “big four” of Paris, New York, Milan, and London.

Another context of globalization is whether it leads to homogenization of dress around the world and how “national fabrics” fare in this environment. The increased importance of consumption in many Western economies, however we can see an increasing trend in large emerging economies such as India, Brazil, Turkey, or China. Fashion therefore, increased with the modernization process of the West. With the growth of prosperity and the increase importance of consumption and some social mobility, the role of fashion grew even further.

fashion - Sunday, November 22, 2015

Fashionology: The Sociology of Fashion

In the excerpt, Sociology of Fashion: Order and Change by P. Asper touched on three important aspects of today’s fashion industry: How f...

In the book, The Fashion Body by Joanne Entwistle, she touches on three important aspects of today’s fashion industry including: How the consumption of clothing and its purpose has changes over the last 200 years, The socio-economic influences that lead to fragmented markets in the fashion industry and How Paris no longer dictates what’s in fashion.

She reminds us that clothing in the past took craftsmanship and long hours to produce, while, today with mass production the amount of clothing that can be produced is almost overwhelming. In the book, theorists Fine and Leopold discussed how the consumption of clothing has changed over the last 200 years, were clothing today “has transformed from consumption of essential items of dress designed to last, to the purchase of multiple garments, bought cheaply and replaced frequently.” Fine and Leopold compare today's fashion industry to that of the food industry - where fashion goods are now being marketed as perishable goods. The fashion industry has become more and more about fast turnover of styles, that arguably put pressure on manufacturers to work quickly and at low costs to reduce the risk of over-production for clothing.

Entwistle argues that Fashion is an socio-economic practice where by the “growth of consumption and the fragmentation of the market into more and more differentiated taste markets.” The theory acknowledges the different socio-economic factors around the world effecting societies, different tastes of clothing and quality of clothing is needed to satisfy a variety of needs. This theory further explains the new “niche marketing phenomenon and how marketing now capitalizes on new tastes, a growth of symbolic material and images, the thing being consumed is the image not the commodity.” As a marketer it is important to consider various socio-economic factors, as fashion is becoming increasingly open to interpretation based on different tastes in clothing. Therefore, fashion designers, retailers and marketers must become more aware of where they find and now they interpret influences of fashion.

At the auxiliary level, within the Fashion Industry, fashion forecasters are trained to spot trends and advise buyers on what garments they should pick up and buy for the upcoming sessions. This is largely because “the success of any buyer depends on the ability to spot the latest trend.” The utilization of these trend forecasting and niche marketing is becoming more important than ever. Unlike the past, fashion no longer merely “trickles-down” from catwalks or “bubble up” from the high street such as pop music and youth culture influences.” Fashion is no longer influenced or influenced by merely whats in style and what's popular. As a fashion buyer, marketer or retailer, it is important to be aware that fashion is no longer only dictated by fashion influencers or paris fashion houses, but more and more are influenced by multiple fashion systems and socio-economic factors. These socio-economic will continue to shift the perspectives of customers and their buying behaviours.

All Photographs received from Paint Louis Ville

fashion - Sunday, November 22, 2015

How Socioeconomics Ate Fashion Influencers

In the book, The Fashion Body by Joanne Entwistle, she touches on three important aspects of today’s fashion industry including: How the co...

FASHION

The Retailer

Local Designers in Edmonton are Building Success

The Best Fashion Films of 2015

Fashionology: The Sociology of Fashion

How Socioeconomics Ate Fashion Influencers

THE RTLR

Popular Posts

Labels

CONTACT

SUBSCRIBE NEWSLETTER

Bio

About Me

Featured post